What is Digital Marketing

Have you ever wonder to your self what is digital marketing? I mean really, what is digital marketing? Like many people especially some who run a business, they wouldn’t exactly know what it is or how to explain it. 

Digital Marketing covers a wide range of new advertising measures that market and promote products and services over the internet using methods that pertains to SEO, SEM, content marketing, e-mail marketing, pay-per-click advertising, and social media advertising. 

it’s important to understand how these metric can affect how information appears in search engines results when people are looking for a website, blog, video or any other content that may be relevant to the search.

We will be looking at how all these measure comes into play when trying to build an online presence for a business brand.

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Content Marketing
  • E-mail marketing
  • Pay-Per-Click Advertising
  • Social Media Advertising

SEO Optimization

SEO (Search Engine Optimization) uses techniques to increase traffic to websites by organic search engine results. 

SEO works by taking the keywords and links on a web-page then combines it to rank a website high in the search results. SEO can target different search queries such as video search, image search, academic search and much more.

SEM Marketing

SEO Marketing is a strategy used to grow a brands visibility over the internet organically in search engine results. Many aspects takes place in SEO Marketing to increase brand recognition by driving traffic, improving rankings, and increasing the awareness in search engines. 

The way this is done is through keywords and links on a page that is structured in a way that search engines can understand. 

The purpose of SEO marketing is to increase a brands visibility without having to pay for ad’s and this is done by the way a website is designed that makes it easy to use. 

Content Marketing

The process of taking curated content and marketing it online through various channels is content marketing. This is done by using SEO to increase traffic to the content that is being delivered for consumers. 

Content marketing is a way to get noticed on the internet by providing information to others that’s informative, valuable, and engaging.

The content that is being marketed online can either be written, video, or audio. It’s a great resource to help with getting noticed on social media platforms. 

E-mail Marketing

One of the older internet marketing strategies out of all, email marketing is still one of the best ways to reach customers with valuable information and content. 

Email marketing must be engaging, relevant, entertaining, informative, trustworthy, and strategic to be effecting in keeping customers in-tune with the message that is being sent through emails. 

Email marketing is achieved by a strong email list that captured name, number, and address this allows for re-targeting campaigns at a later time.

Pay-Per-Click Advertising

This is a method of paying for sponsored ads that appear in search engine results. The ad can either appear on the top or side of the search result page (SERP).

Pay-Per-Click advertising is effective for many different reasons it allows a business the ability to create ads that target a particular audience. It’s also a cost effective form of advertising only appearing when a particular word is searched and the ad clicked.


Social Media Advertising

This form of advertising allows a business to reach their targeted audience where they’re  most likely to be, and that’s  on a social media platform. 

With over 2 billion people on Facebook, close to 2 billion people on YouTube, and 1 billion people on Instagram this makes for a prime choice to reach customers. 

Social media combines SEM marketing content marketing all together. When running ads on social media it’s important for the be engaging, relevant, and entertaining to be effective.

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